So what is The Oat Latte Paradox?
The idea is that many people are already taking steps to live more sustainably, researching renewable energy, growing their own vegetables, cycling more, and wasting less. Rob Harrison, who coined the term, noticed that people are living in two worlds: their day-to-day routines and this exciting, greener future they’re quietly building in the background.
The catch? Most of us aren’t really talking about it.
Why talking about it matters:
Once people do start sharing what they’re up to, something shifts. At the event, the moment a few people opened up about their eco-projects, suddenly it felt like, “Wait - you too?” Turns out, lots of us are making small, intentional changes. We just didn’t realise how many others were doing the same.
That’s why talking about it matters. Sharing your ideas, your eco habits, no matter how small, can inspire someone else. It creates momentum. That ripple effect? It’s real!
Why we love doing what we do:
Every travel insurance policy we sell plants a tree, and we’re big on encouraging people to explore the world more consciously. It’s about turning everyday choices into something genuinely positive.
Because every sustainable swap, every climate conversation, every small action adds up. The oat latte might taste the same, but now you know, you’re not alone. You’re part of something bigger.
And that shared energy? That’s where real change begins.
You can read more about Rob Harrison's Oat Latte Paradox here.
Thanks for reading!
One Tree Travel 🌳
